How to Grow Your Lash Tech Clientele: 10 Tips
Discover the top strategies on how to grow clientele as a lash tech. Explore social media tips, loyalty programs, and more for a thriving business!
Discover the top strategies on how to grow clientele as a lash tech. Explore social media tips, loyalty programs, and more for a thriving business!
Summary
As a lash tech, building a solid client base and growing your clientele is one of the most important aspects of running your business, but it’s not always easy. If you’re looking to establish a bustling lash studio full of loyal customers who keep coming back, then you need to focus on the factors that matter. From branding yourself uniquely in the market to strategies like creating loyalty programs and harnessing social media, this article will provide practical advice to help you achieve that goal.
Try GlossGenius free for 14 days!
How Do I Brand Myself as a Lash Tech?
Your brand is your promise to clients. It's what makes you unique in the sea of lash techs out there. But how do you create this special identity? Here are some ideas.
Create your Unique Selling Proposition (USP)
Think about what sets you apart from other lash technicians. Maybe it's your specialized training, or perhaps it’s the exclusive products that only you offer. Pinpointing your USP lets people know why they should choose YOU over others.
A good example might be offering online booking. Providing a convenient online booking system could be a major advantage for customers, saving them time and helping to distinguish your business from competitors.
Craft your visual identity
This involves creating a logo, choosing a brand name, colors, and fonts that reflect who you are as a lash technician and professional. If possible, hire a designer because visuals play such an important role in branding.
If hiring isn't within budget right now though don’t worry. You can use free tools online like Canva or Adobe Spark until things pick up financially.
Establish your online presence
Having an online presence is essential for any business in this digital era, and that includes yours. This means setting up social media accounts on platforms where potential clients hang out: Instagram, Facebook, even TikTok if applicable – wherever they are, so should we.
Remember, social media isn’t just about promotion – it’s also an opportunity to connect with your clients and potential customers. Make sure you engage with them regularly by responding to comments or messages as quickly as possible.
10 Tips to Get More Clients in Your Lash Tech Business
Here are 10 strategies to grow clientele as a Lash Technician:
- Have a booking website
- Create a referral program
- Get on social media
- Allow walk-ins
- Purchase online ads
- Brand yourself
- Cross promotion
- Email and SMS marketing
- Provide a great client experience
- Ask for referrals
Okay, let’s go a bit deeper into each one.
1. Have a booking website
Clients love convenience, and a booking website lets your clients schedule appointments anytime, anywhere. Say goodbye to time-consuming phone tag or back-and-forth text messaging to find suitable times. With a booking website, clients see your availability in real-time, pick a slot that works for them, and even choose their desired service. A booking website makes sure that your business is "open" for appointments around the clock. Whether it's late at night or early in the morning, clients can book their preferred slots without waiting for your salon's operating hours.
Modern booking websites often come with the ability to integrate with other digital tools. This could include payment gateways for deposits or full payments, integration with email marketing platforms for promotional campaigns, or even syncing with accounting software for smoother financial tracking. And forget about manually tracking appointments on paper or through various messaging apps. A dedicated booking site can automatically handle rescheduling, cancellations, and even send out reminder notifications to reduce no-shows. With the right platform, your website can be customized to match your brand's aesthetics, creating a cohesive look and feel that resonates with your target audience. With quality photos and descriptions of each service, clients can know what to expect, making them more likely to book.
Lash and Beauty Bar's GlossGenius booking website
GlossGenius's website builder tool is designed specifically for beauty professionals like you – allowing you to create an automatic online booking system that allows your lash tech business to grow.
[CTA_MODULE]
2. Create a loyalty/referral program
Loyalty programs give customers incentives to keep coming back and referring friends. Rewards can range from discounts to free services after accumulating points over time.
This strategy not only retains existing clients but also attracts new ones through referrals, making it doubly effective. When clients see that their loyalty is valued and rewarded, they are more inclined to return to your salon for their lash needs. Over time, these repeat visits not only boost your business's profitability but also help in establishing a solid client base, which is crucial for sustained success in the industry.
3. Get on social media
When used effectively, social media platforms like Instagram and TikTok are fantastic places to showcase your work and attract those who love the magic touch of your lash transformations. With just a few clicks, you can reach hundreds or even thousands of potential customers, advertising your classic lash services or niche offerings. But remember: consistency is key.
Regular posts showcasing before-and-after photos or educational content about lash care will engage users and increase interest around your services. The power of social media should never be underestimated when trying to grow clientele as a lash artist.
4. Allow walk-ins
An open-door policy may seem old-school amidst today’s online-centric world, but don't discount its effectiveness yet. In fact, many people prefer walk-ins because of their flexibility – no appointment needed.
Making yourself available for spontaneous visits could bring more traffic (and revenue) into your salon.
5. Purchase online ads
Digital ads can help expand reach beyond word-of-mouth or physical location. They let you target specific demographics and geographic areas, maximizing exposure to potential clients.
For example, with Google Ads, you can bid on keywords like “lash tech in [your location].” This way you can attract people looking for your services in your local area. Of course, change “your location” with your actual city or state.
You might be surprised by how many people discover your business through a simple online ad.
6. Brand yourself
Creating a unique personal brand is essential to stand out from the crowded field. You've likely heard the phrase, "People buy from people, not companies." And as a lash technician, you are your brand.
To make it resonate with potential clients, make sure you're not just another face in the crowd slapping on eyelash extensions and calling it a day. Tailor your personal branding efforts to truly reflect your style, beliefs, and the unique touch you bring to your craft. This could involve sharing personal stories related to your profession, consistently showcasing your unique techniques, or even regularly sharing tips and tricks. When people connect with your personal brand, they're more likely to become loyal customers.
7. Cross promotion
One way you can grow organically is to partner with local businesses that share a similar target audience but aren't direct competitors. This could be hair salons, spas, nail artists, or even local boutiques. You could offer joint packages or promotions, like a discount to a nail service after a lash appointment, or vice versa. Hosting joint events or online giveaways can also be a fun and effective way to cross-promote and gain exposure to each other's clientele.
8. Email and SMS marketing
An engaged email list can be a gold mine. Start by collecting emails and phone numbers (with permission) from your existing clients and anyone interested in your services. Regularly send out marketing materials like newsletters with updates, promotions, and tips related to lash care.
SMS campaigns can also be particularly effective for appointment reminders, special discounts, or last-minute openings. Remember, it's not just about promoting yourself – offering genuine value in your communications, like care tips post-lash extensions, can go a long way.
9. Provide a great client experience
Exceptional service often speaks louder than any marketing tactic. From the moment a client books an appointment to the aftercare service you provide, every touchpoint should be top-notch.
Make sure your workspace is clean and comfortable, listen to your clients' needs, and always aim for perfection in your service. A client who feels valued and satisfied will not only return but also become an advocate for your services.
10. Ask for referrals
Word of mouth remains one of the most powerful forms of marketing. Encourage your satisfied customers to spread the word. You can set up a referral program where both the referrer and the referred get a discount or a small free service.
Make it easy for them by providing business cards or referral codes. It's also beneficial to ask for reviews on platforms like Google, Yelp, or even social media. Positive reviews can greatly influence potential clients who are researching lash technicians in the area.
[CTA_MODULE]
How to Maximize Your Lash Tech Business Revenue
Making a profit is how you can stay in business without draining your life savings. Below are some ways you can maximize your lash tech revenue.
Optimize your prices
Finding the right price for your services depends on a number of factors: your location, your experience level, and the types of services you provide. You want your prices high enough to reflect your value and the quality of service you provide, but you don’t want to completely price yourself out of the market.
Retail lash aftercare products
It’s always a win when a client chooses your services, but that’s not where the lash service ends: aftercare is just as important! And with the right products, clients can ensure their lashes stay just as gorgeous as the day they got them. With everything they need ready and available at your business, your customers are more likely to spend for convenience, which can help supplement your profits.
GlossGenius can help you track your lash supplies with our Inventory Management features.
Offer package deals
Everybody loves a bundle, and a package deal can help increase your sales while delivering savings to your customers. Consider packaging items and products together like lash extensions, tinting, and aftercare serum for an unbeatable deal clients can’t help but take advantage of!
Scale Your Lash Business with GlossGenius
Building your dream eyelash business doesn't happen overnight. It's about patience, strategy, and dedication. Branding yourself as a unique lash artist is the first step. This differentiates you from the competition and draws in clients who value what only you can offer. Cross-promotion with other businesses broadens your reach while great client experience solidifies their loyalty. And never underestimate word of mouth!
Try GlossGenius free for 14 days!
GlossGenius is here to support you on your professional journey, whether that’s spreading your business name with Marketing, or staying in touch with your customers via Client Notifications and other Client Management tools, we’ve got your back. If you’re ready to take your lash tech business to the next, be sure to sign up for a free trial of GlossGenius (no credit card required).
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How to Grow Your Lash Tech Clientele: 10 Tips
Discover the top strategies on how to grow clientele as a lash tech. Explore social media tips, loyalty programs, and more for a thriving business!
Summary
As a lash tech, building a solid client base and growing your clientele is one of the most important aspects of running your business, but it’s not always easy. If you’re looking to establish a bustling lash studio full of loyal customers who keep coming back, then you need to focus on the factors that matter. From branding yourself uniquely in the market to strategies like creating loyalty programs and harnessing social media, this article will provide practical advice to help you achieve that goal.
Try GlossGenius free for 14 days!
How Do I Brand Myself as a Lash Tech?
Your brand is your promise to clients. It's what makes you unique in the sea of lash techs out there. But how do you create this special identity? Here are some ideas.
Create your Unique Selling Proposition (USP)
Think about what sets you apart from other lash technicians. Maybe it's your specialized training, or perhaps it’s the exclusive products that only you offer. Pinpointing your USP lets people know why they should choose YOU over others.
A good example might be offering online booking. Providing a convenient online booking system could be a major advantage for customers, saving them time and helping to distinguish your business from competitors.
Craft your visual identity
This involves creating a logo, choosing a brand name, colors, and fonts that reflect who you are as a lash technician and professional. If possible, hire a designer because visuals play such an important role in branding.
If hiring isn't within budget right now though don’t worry. You can use free tools online like Canva or Adobe Spark until things pick up financially.
Establish your online presence
Having an online presence is essential for any business in this digital era, and that includes yours. This means setting up social media accounts on platforms where potential clients hang out: Instagram, Facebook, even TikTok if applicable – wherever they are, so should we.
Remember, social media isn’t just about promotion – it’s also an opportunity to connect with your clients and potential customers. Make sure you engage with them regularly by responding to comments or messages as quickly as possible.
10 Tips to Get More Clients in Your Lash Tech Business
Here are 10 strategies to grow clientele as a Lash Technician:
- Have a booking website
- Create a referral program
- Get on social media
- Allow walk-ins
- Purchase online ads
- Brand yourself
- Cross promotion
- Email and SMS marketing
- Provide a great client experience
- Ask for referrals
Okay, let’s go a bit deeper into each one.
1. Have a booking website
Clients love convenience, and a booking website lets your clients schedule appointments anytime, anywhere. Say goodbye to time-consuming phone tag or back-and-forth text messaging to find suitable times. With a booking website, clients see your availability in real-time, pick a slot that works for them, and even choose their desired service. A booking website makes sure that your business is "open" for appointments around the clock. Whether it's late at night or early in the morning, clients can book their preferred slots without waiting for your salon's operating hours.
Modern booking websites often come with the ability to integrate with other digital tools. This could include payment gateways for deposits or full payments, integration with email marketing platforms for promotional campaigns, or even syncing with accounting software for smoother financial tracking. And forget about manually tracking appointments on paper or through various messaging apps. A dedicated booking site can automatically handle rescheduling, cancellations, and even send out reminder notifications to reduce no-shows. With the right platform, your website can be customized to match your brand's aesthetics, creating a cohesive look and feel that resonates with your target audience. With quality photos and descriptions of each service, clients can know what to expect, making them more likely to book.
Lash and Beauty Bar's GlossGenius booking website
GlossGenius's website builder tool is designed specifically for beauty professionals like you – allowing you to create an automatic online booking system that allows your lash tech business to grow.
[CTA_MODULE]
2. Create a loyalty/referral program
Loyalty programs give customers incentives to keep coming back and referring friends. Rewards can range from discounts to free services after accumulating points over time.
This strategy not only retains existing clients but also attracts new ones through referrals, making it doubly effective. When clients see that their loyalty is valued and rewarded, they are more inclined to return to your salon for their lash needs. Over time, these repeat visits not only boost your business's profitability but also help in establishing a solid client base, which is crucial for sustained success in the industry.
3. Get on social media
When used effectively, social media platforms like Instagram and TikTok are fantastic places to showcase your work and attract those who love the magic touch of your lash transformations. With just a few clicks, you can reach hundreds or even thousands of potential customers, advertising your classic lash services or niche offerings. But remember: consistency is key.
Regular posts showcasing before-and-after photos or educational content about lash care will engage users and increase interest around your services. The power of social media should never be underestimated when trying to grow clientele as a lash artist.
4. Allow walk-ins
An open-door policy may seem old-school amidst today’s online-centric world, but don't discount its effectiveness yet. In fact, many people prefer walk-ins because of their flexibility – no appointment needed.
Making yourself available for spontaneous visits could bring more traffic (and revenue) into your salon.
5. Purchase online ads
Digital ads can help expand reach beyond word-of-mouth or physical location. They let you target specific demographics and geographic areas, maximizing exposure to potential clients.
For example, with Google Ads, you can bid on keywords like “lash tech in [your location].” This way you can attract people looking for your services in your local area. Of course, change “your location” with your actual city or state.
You might be surprised by how many people discover your business through a simple online ad.
6. Brand yourself
Creating a unique personal brand is essential to stand out from the crowded field. You've likely heard the phrase, "People buy from people, not companies." And as a lash technician, you are your brand.
To make it resonate with potential clients, make sure you're not just another face in the crowd slapping on eyelash extensions and calling it a day. Tailor your personal branding efforts to truly reflect your style, beliefs, and the unique touch you bring to your craft. This could involve sharing personal stories related to your profession, consistently showcasing your unique techniques, or even regularly sharing tips and tricks. When people connect with your personal brand, they're more likely to become loyal customers.
7. Cross promotion
One way you can grow organically is to partner with local businesses that share a similar target audience but aren't direct competitors. This could be hair salons, spas, nail artists, or even local boutiques. You could offer joint packages or promotions, like a discount to a nail service after a lash appointment, or vice versa. Hosting joint events or online giveaways can also be a fun and effective way to cross-promote and gain exposure to each other's clientele.
8. Email and SMS marketing
An engaged email list can be a gold mine. Start by collecting emails and phone numbers (with permission) from your existing clients and anyone interested in your services. Regularly send out marketing materials like newsletters with updates, promotions, and tips related to lash care.
SMS campaigns can also be particularly effective for appointment reminders, special discounts, or last-minute openings. Remember, it's not just about promoting yourself – offering genuine value in your communications, like care tips post-lash extensions, can go a long way.
9. Provide a great client experience
Exceptional service often speaks louder than any marketing tactic. From the moment a client books an appointment to the aftercare service you provide, every touchpoint should be top-notch.
Make sure your workspace is clean and comfortable, listen to your clients' needs, and always aim for perfection in your service. A client who feels valued and satisfied will not only return but also become an advocate for your services.
10. Ask for referrals
Word of mouth remains one of the most powerful forms of marketing. Encourage your satisfied customers to spread the word. You can set up a referral program where both the referrer and the referred get a discount or a small free service.
Make it easy for them by providing business cards or referral codes. It's also beneficial to ask for reviews on platforms like Google, Yelp, or even social media. Positive reviews can greatly influence potential clients who are researching lash technicians in the area.
[CTA_MODULE]
How to Maximize Your Lash Tech Business Revenue
Making a profit is how you can stay in business without draining your life savings. Below are some ways you can maximize your lash tech revenue.
Optimize your prices
Finding the right price for your services depends on a number of factors: your location, your experience level, and the types of services you provide. You want your prices high enough to reflect your value and the quality of service you provide, but you don’t want to completely price yourself out of the market.
Retail lash aftercare products
It’s always a win when a client chooses your services, but that’s not where the lash service ends: aftercare is just as important! And with the right products, clients can ensure their lashes stay just as gorgeous as the day they got them. With everything they need ready and available at your business, your customers are more likely to spend for convenience, which can help supplement your profits.
GlossGenius can help you track your lash supplies with our Inventory Management features.
Offer package deals
Everybody loves a bundle, and a package deal can help increase your sales while delivering savings to your customers. Consider packaging items and products together like lash extensions, tinting, and aftercare serum for an unbeatable deal clients can’t help but take advantage of!
Scale Your Lash Business with GlossGenius
Building your dream eyelash business doesn't happen overnight. It's about patience, strategy, and dedication. Branding yourself as a unique lash artist is the first step. This differentiates you from the competition and draws in clients who value what only you can offer. Cross-promotion with other businesses broadens your reach while great client experience solidifies their loyalty. And never underestimate word of mouth!
Try GlossGenius free for 14 days!
GlossGenius is here to support you on your professional journey, whether that’s spreading your business name with Marketing, or staying in touch with your customers via Client Notifications and other Client Management tools, we’ve got your back. If you’re ready to take your lash tech business to the next, be sure to sign up for a free trial of GlossGenius (no credit card required).
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